start here
A few of my most-read blog series to help you build a brand that feels right and works hard.
blog
Why Print Ads Still Work in a Digital World
Our Maine Antique Digest ads prove print isn’t dead. With smart placement, bold photography, and a balance of “more vs. minimal,” print still works.
Why Great Design Often Requires a Pivot
Good design isn’t about stubbornly sticking to the plan — it’s about knowing when to pivot. Here’s why the smartest ideas happen when boundaries guide the process.
“I’ll Know It When I See It”: Why That’s a Red Flag in Branding
Tired of hearing (or saying) “I’ll know it when I see it” in branding? Here’s why that’s a red flag—and what to do instead to build a brand with clarity and trust.
Corporate vs. Niche Logos: What’s Right for Your Brand?
Not sure if your logo should look corporate or niche? Here’s how to choose a logo style that fits your brand personality — and why looking “professional” isn’t always the best move.
It’s Not the Product. It’s the Packaging.
If your product is great but your brand still looks homemade, you’re not alone. Here’s how to level up from amateur to unforgettable—with simple, smart branding moves that actually work.
Branding for Small Businesses: How to Create a Cohesive Brand That Builds Trust
Branding is more than a logo—it’s the full experience people have with your business. Learn how to build a cohesive brand that looks professional, builds trust, and helps small businesses grow.
Logo Design Questionnaires: A Roadmap to Your Brand’s Voice and Vision
Discover how a strategic logo design questionnaire helps small businesses clarify their brand story, connect with ideal clients, and create logos that truly represent their values and vision.
Why a Micro Design Studio Is Your Secret Weapon for Branding and Packaging Design
If you’re a small business owner, working with a micro design studio means personalized, efficient design solutions tailored to your brand—no juniors, no red tape, just one experienced designer invested in your success.
How Brands Lose Their Way. Avoiding the Slippery Slope of Inconsistent Design
Your brand looked beautiful at launch—so why does it feel off now? If your visuals have started drifting, you’re not alone. Brand creep is real, but it’s also preventable. Here’s how to keep your identity consistent, cohesive, and elevated as you grow.
What I Wish More Product Founders Knew Before Launching
Launching a new candle, fragrance, or product line? Before you hit “go,” here’s what every founder should know about branding, storytelling, packaging, and retail readiness. Start smart—and avoid the missteps most people make.
Why A Logo Isn’t Enough.
Launching with “just a logo”? Here’s why that’s not enough—and what you really need to build a brand that feels cohesive, professional, and memorable.
What to Look for When Hiring a Graphic Designer
Looking to hire a graphic designer for your product business? Learn what to look for—from packaging know-how to industry experience—to get branding and design that truly supports growth.