With over 15 years of experience in product branding and packaging, I’m sharing the insider secrets most won’t tell you. This 12-part blog series walks you through every step — from concept and brand development to packaging and launch — helping you build a candle brand that’s beautiful, strategic, and built to sell.
Discover how a strategic logo design questionnaire helps small businesses clarify their brand story, connect with ideal clients, and create logos that truly represent their values and vision.
If you’re a small business owner, working with a micro design studio means personalized, efficient design solutions tailored to your brand—no juniors, no red tape, just one experienced designer invested in your success.
Your brand looked beautiful at launch—so why does it feel off now? If your visuals have started drifting, you’re not alone. Brand creep is real, but it’s also preventable. Here’s how to keep your identity consistent, cohesive, and elevated as you grow.
Launching a new candle, fragrance, or product line? Before you hit “go,” here’s what every founder should know about branding, storytelling, packaging, and retail readiness. Start smart—and avoid the missteps most people make.
Launching with “just a logo”? Here’s why that’s not enough—and what you really need to build a brand that feels cohesive, professional, and memorable.
Looking to hire a graphic designer for your product business? Learn what to look for—from packaging know-how to industry experience—to get branding and design that truly supports growth.
DIY branding might seem like a smart save, but inconsistent design and missed opportunities can cost your business more in the long run. Here’s why investing in pro branding pays off.
Not sure if your brand needs a full rebrand or just a quick refresh? This post will help you sort it out—without losing the heart of what makes it yours.
A pretty logo isn’t enough. Discover the most common branding mistakes candle brands make—and how to avoid them to build a brand that truly lasts.
Luxury is in the details. Learn what separates high-end candle brands from the rest—and how to use emotional design to create real customer connection.
Want high-end packaging without the high-end cost? Discover designer tips to create a luxury candle line that looks polished and premium—on a realistic budget.
Branding is more than a logo—it’s the full experience people have with your business. Learn how to build a cohesive brand that looks professional, builds trust, and helps small businesses grow.