Why a Micro Design Studio Is Your Secret Weapon for Branding and Packaging Design
What Is a Micro Design Studio and Why Should You Care?
I’ve worked with all kinds of clients, solo entrepreneurs, growing fragrance brands, campgrounds and café startups, and I’ve realized something: If you’re a small to mid-sized business, what you actually need is
A micro design studio
A micro studio is lean, responsive, and deeply invested in your project. You’re not passed around to account managers or assigned to a junior designer or intern. You work with the same person from start to finish, me.
Let’s be real: design decisions should never take four weeks of meetings and a stack of brand guidelines that don’t actually help move your product or project forward. Working with someone like me means less red tape and more results.
Big Results for Small Brands
If you’re running a small business, especially in the luxury home fragrance or lifestyle product space, you’ve realized that good design is critical but you definitely don’t have time or money to waste.
You need:
Clean, elevated branding
Professional logo design
Custom packaging design that looks as good on shelves as it does in photos
And you need it now. Not six weeks from now.
Working with a micro design studio allows you to get that high-quality work without the bloated timelines or inflated costs of a traditional agency.
Logo Design, Branding & Packaging. All in One Place
When we work together, I’m not just handing over a logo and saying “good luck.”
I’m helping you shape your entire brand story, visually and strategically.
That includes:
Logo design in multiple formats and styles (monograms, wordmarks, badges etc)
Branding guidelines tailored to your unique business personality
Packaging design mockups that show how your products will actually look on shelves and online
A quick note on packaging:
I design with your product presentation and customer experience in mind. Whether it's a candle vessel, a perfume box, or an outdoor goods tag, the design is cohesive, compelling, and functional.
Why Working with a Solo Designer Beats an Agency
No interns, no junior designers. Just me
You're not taking a chance on someone learning as they go. I’ve been designing professionally since 2009, and I bring that experience to every project. I also have a shortlist of amazing suppliers and crafts people that I can hook you up with for jobs like specialized printing, promotional goods manufacturing or maybe even manufacturing your product from A to Z.
Personalized from start to finish
We collaborate. I get to know your business, your audience, and your goals. You’re not a number on a whiteboard—we are partners
More affordable, with ongoing support
Agency fees add up fast. Working with me means more flexibility and ongoing support for launches, seasonal campaigns, and product expansions. Maybe you need a quick poster layout for a popup next week? or some event invitations? yes and yes.
Who I Love to Work With (And Why That Matters to You)
I do a lot of work in the fragrance and candle packaging space because I love it, but I’ve also worked with boutique hospitality brands, personal care lines, retail stores, real estate agents, chefs, artists, furniture companies and designers.
Who I work best with:
Brands ready to elevate their packaging
Creative entrepreneurs building (or rebuilding) lifestyle products or services from scratch
Small teams who want to make fast decisions and get to market quickly
When you work with a designer like me, you're not starting from zero. You're building on deep experience, and that’s your secret weapon.
Want to know more about what to look for when hiring a designer for your business?
Read this post next → What to Look For When Hiring a Graphic Designer
