Retail buyers (aka wholesale buyers) don’t shop the way consumers do. Here’s what they actually look for in your packaging and how to design with both audiences in mind.

Imagine telling your dentist, “I’ll know which tooth to pull once I see a few options.”
Clients often talk to designers this way — but great branding isn’t guesswork. Here’s why trusting the process leads to better results.

Pretty isn’t enough. Learn how to make your brand remarkable with bold branding, strategic packaging design, and a story that sticks.

Even the smartest business owners slip into brand blindness. Here’s how to spot when “fresh” ideas turn off-brand and move into WTF territory.

DIY + pro design often leads to “graphic salad” — messy visuals, wasted budget, and lost trust. What you need is a rebrand or refresh, not patchwork.

Our Maine Antique Digest ads prove print isn’t dead. With smart placement, bold photography, and a balance of “more vs. minimal,” print still works.

Good design isn’t about stubbornly sticking to the plan — it’s about knowing when to pivot. Here’s why the smartest ideas happen when boundaries guide the process.

Tired of hearing (or saying) “I’ll know it when I see it” in branding? Here’s why that’s a red flag—and what to do instead to build a brand with clarity and trust.

Not sure if your logo should look corporate or niche? Here’s how to choose a logo style that fits your brand personality — and why looking “professional” isn’t always the best move.

If your product is great but your brand still looks homemade, you’re not alone. Here’s how to level up from amateur to unforgettable—with simple, smart branding moves that actually work.

Branding is more than a logo—it’s the full experience people have with your business. Learn how to build a cohesive brand that looks professional, builds trust, and helps small businesses grow.

Discover how a strategic logo design questionnaire helps small businesses clarify their brand story, connect with ideal clients, and create logos that truly represent their values and vision.