Stop Hiring Designers for Validation

6 images of Eleven Point Fragrance Merchants products + packaging. Candles and home fragrance products

It happens all the time.
A business owner reaches out, ready to hire a designer, but what they really want is someone to agree with them.

They’ve already chosen the fonts, the colours, the layout. They just need someone to “make it look nice.” That’s not design. That’s decoration.

Validation Isn’t Collaboration

If you already know exactly how everything should look, there’s no room left for strategy.

Designers don’t exist to confirm your taste, we’re here to translate your goals into visuals that work. The most successful projects happen when clients are open to new ideas, when they want a designer’s perspective, not just their approval.

If you want a yes-person, you’ll get a nice-looking layout.
If you want a designer, you’ll get a system that builds trust and sells your product.

When You Hire for Agreement, You Get Mediocre Results

Design that’s built around personal preference rarely connects with your audience.

When everything has to match your favorite color or fit your personal vibe, the end result might please you, but it probably won’t perform.

Great design solves problems. It balances form and function.
And that can’t happen if your designer isn’t allowed to say no.

Real Design Solves Problems

Every design decision, from typography and colour to spacing and layout is rooted in purpose. It’s about hierarchy, emotion, recognition, and clarity.

If you hire a designer but don’t let them design, you’re paying for strategy and then ignoring it. The goal isn’t to make something you like, it’s to build something your customers connect with.

The Clients Who Get the Best Results

They trust the process.
They come with clear goals, not mockups (read this a few times).
They understand that design isn’t about ego, it’s about communication.

These are the clients who end up with brands that look cohesive, consistent, and effortless. Because they let their designer do what they were hired to do.

Takeaway

If you’re hiring a designer, let them challenge you. Let them lead.

Not to validate your taste, but to elevate your brand.

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What Not to Do After You’ve Worked With a Designer