Eleven Point Fragrance Merchants
Eleven Point, For over 10 years, I provided creative direction and full graphic design services for Eleven Point, a home fragrance company based in Arkansas. My work covered everything from creating the brand identity for the initial launch of the line to all product packaging and labels, marketing materials, signage, trade show displays and printed wholesale catalogs. From 2020 through 2024, I also handled all product photography. Throughout, I collaborated closely with printers, sales, and marketing teams to ensure a cohesive brand experience across all touchpoints.